Sheet Face Mask Substrate Market Size, Trends, Applications, and Industry Strategies

Key Highlights

• The sheet face mask substrate market was USD 2,009.0 million in 2023, and it will increase to USD 3,074.3 million, powering at a 6.4% CAGR, by 2030.

• The rising working women population is a major factor driving the growth of this industry. This has improved the level of household income, which enables women to spend more on skincare goods.

• Financially independent women generally spend more on skincare products than non-working women.

• Working women continuously have a busy lifestyle, concerning their personal work, job, and household errands, because of which they don’t have as much time to take proper care of their skin.

• Sheet masks are dependable and offer a quick skincare solution that can be utilized by women to improve their appearance amidst their busy lifestyles.

• Rising spending of customers on skincare products is a key trend in this industry. Customers are progressively spending on personal care, counting facial care products like kits, sheet face masks, sunscreens, and sera.

• Consumers want to have a good appearance and healthy skin, which is the main wish that drives them to buy skincare products.

• Social media platforms like Instagram and YouTube, play a key part in convincing people to buy these goods for healthy skin.

• Various products, with usage instructions for proper skincare, are promoted on such platforms by beauty bloggers and influencers, which influences consumers buying decisions.

Market Insights

North America will continue to advance at the fastest rate, of 6.9%, during this decade. This can be because of the presence of key cosmetics businesses and their robust distribution channels in this continent.

APAC accounted for the largest share of the industry in 2023, of 45%. The dominance can be because of the high product usage in China, India, South Korea, and Australia.

The hydrogel category will advance at the highest compound annual growth rate, of 6.8%, during this decade. This is because hydrogel masks are fairly effective at hydrating the skin; they provide quick and long-lasting outcomes.

The online category will grow rapidly, at a 6.6% compound annual growth rate, in the years to come.

E-commerce platforms are becoming popular as they enable customers to shop effortlessly from their homes for different products at reasonable prices.

Females accounted for the largest share of the industry in 2023, of approximately 65%, and the category is also growing at the fastest rate. This will be because females are worried about their beauty and skin, which boosts the requirement for skincare products.

The wet form led the industry in 2023, with an 80% share, and this category is also growing at the fastest rate. The dominance can be because of the ease of application of the wet form.

All skin types accounted for the largest industry share in 2023, of 35%, and it is also growing at the fastest CAGR. All skin type products comprise gentle & universally advantageous ingredients.

Natural ingredients led the industry in 2023, with approximately 70% share. The category is also growing at the fastest rate. This can be because of the rising customer fondness for clean, natural, plant-based, and harmless products.

The technological improvements, the negative impact of beauty trends, and zero-waste initiatives are likely to shape the industry's growth.

Source: P&S Intelligence